Care in Costa Rica since 2019
Serena connects people who need care with people who make care their profession. We bring together technology, training and service management to support families, companies and institutions.
In the app
Your path
Pick the option that sounds most like you, and we'll show you where to start.
For my family, my home or my pet
Find care professionals for your kids, an older adult in your family, your pet, or home cleaning. Get to know their profile, chat in the app, and choose at your own pace.
Rather tell us first? Tell us what you need
In care or home cleaning
Build your profile in the app, list the services you offer and when you're available, and train with Sertify.
A care or cleaning company
Running a care or cleaning company? We're building software to help you organize your staff, assign services, follow up, and stay in touch with your team.
Want to offer care to your employees? Employee care
Public and private organizations
We design institutional care and employee care proposals around what your organization needs.
Categories
Find professionals for each of these in the app. Check availability in your area in the app, or write to us.
For the hours when your kids need company and you can't be there.
Companionship and help with daily activities for someone in your family.
For when your pet needs attention and company while you're away.
To keep your home in order when there aren't enough hours in the day.
The app
Five steps, from opening the app to rating the service.
Download the app and pick whether you're looking for care or want to work in care. Sign up with your email, Google or Apple.
Search by category and area, compare profiles and choose.
Every profile shows experience, an intro video and reviews.
Book and coordinate the service in the app, chat with the care professional, and pay by card. You can book someone you already know again.
After the service, you can leave a rating and a review.
Step 1 of 5
IllustrationIllustrations based on the app; the real screens are in English.
The app's screens are in English today; the illustrations simplify them to show how it works. Guide to the app's main buttons
Get the Serena app
Trust
We'd rather show you how it works than promise what no one can guarantee.
To join, professionals provide an ID, a criminal record certificate from Costa Rica's Judiciary and a résumé.
Experience, an intro video and reviews, so you can get to know the person before you choose.
Chat in the app to go over the details and ask your questions.
Rate the service and leave a review, so other families can choose with more information too.
What no check can do
No check removes every risk, so we recommend talking with the professional before the first visit.
Serena is not an emergency service. In an emergency, call 9-1-1.
Training
Sertify is Serena's online training platform for people who work in care and home cleaning.
Online courses for care and home cleaning.
Assessments and private Sertify certificates.
Set up your professional profile in the Serena app.
Offer your services to families looking for care.
Build experience, reviews and training.
Sertify certificates are private: they show that a person completed a training program and its assessment. They do not replace credentials from INA (Costa Rica's National Training Institute) or professional licenses.
Organizations
Two ways we work with organizations: a platform for care and cleaning companies, and care services designed with you.
We're building a platform for small care and cleaning companies. We'll show you where it stands in the demo.
What we want to solve with you
Two paths, one way of working: understand what your organization needs and design a proposal around it.
Costa Rica in context
Public figures about care in the country. They're context, not Serena's results.
32 hrs
a week is what women spend, on average, on unpaid domestic work. Men spend just under 16.
Source: INEC (Costa Rica's statistics institute), National Time Use Survey (INEC presentation at ECLAC) (opens another site), 2022
44%
of women are in the labor force, compared with 68% of men.
Source: World Bank, based on INEC and ILO data (opens another site), 2025
1 in 4
people in Costa Rica will be 65 or older by 2050.
Source: INEC population projections (reported by CRHoy) (opens another site), 2024 (projection to 2050)
nearly 7 in 10
people caring for a dependent person are women, and most care for someone in their own household.
Source: 2018 care survey, cited in the National Care Policy 2021–2031 (opens another site), 2018
These are goals, not results. We'll publish our own figures once we can measure them.
Accessible training
Help more people turn their care work into a profession with Sertify.
Economic opportunity
For women and men who give care, with a special focus on women and mothers.
Clarity
Explain what we ask for, what it means, and what it doesn't.
Honest numbers
Publish results only when we can measure them and back them up.
Let's get started
To find care, or to offer your services.
Rather tell us first? Tell us what you need
Tell us what your organization needs and we'll get back to you as soon as we can, through the channel you choose.
Go to the contact form